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This campaign was created  from Verizon's mission to reach millennials to become part of their unlimited plan.  My team approach was telling Verizon to be apart of "their" network ( The Millennial's ). Realizing this unlimited data plan opens up the opportunity of what is to be unlimited. We design this open/blank line finish off with a period, as an opportunity to hear from them. It lets millennials reflect and strive to what makes them such an unlimited generation. This pushes beyond connectivity not by having this abundant amount of data to themselves, but actually how it can be use through the diverse hands of a millennials. This will put them in the forefront because from our insights, millennials want to belong and want what fits them. Our mission was to make Verizon great by showcasing millennials even greater.

 

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